Loft & Co


Walk into Loft & Co located at Little Soho in Batu Bersurat and you will be pleasantly surprised by the spacious layout of this furniture store and by the eye-catching contemporary room displays. However, what’s even more impressive is that the owner and the staff all know the Red Apple brand of furniture inside out! They have detailed product knowledge and they’ve also had hands-on experience assembling the furniture from start to finish, so you will be getting advice from the experts.

Red Apple’s Reputation for Style and Quality Workmanship

If you are moving into a new home or thinking of updating your rooms with contemporary styled furniture then going into Loft & Co is a must. You will find a wide range of furniture and accessories suitable for every room in your home from Red Apple. This is one of Hong Kong’s most established and well-known brands. For over 30 years, this company has been working with furniture designers from Italy, Germany and Japan and producing furniture that is renowned for its style, quality, comfort and affordability. Red Apple has attained many international awards for its use of premium quality and environmentally friendly materials, these include the “Q-Mark” certificate, licensed by the Federation of Hong Kong Industries and the “Top Ten Furniture Enterprise” issued by the International Furniture & Decoration (Hong Kong).


Photography by Riley Khoo

Customer Service is their first priority at Loft & Co

The owner proudly revealed that this is a family business and therefore one that will eventually be passed on to future generations, therefore they are serious about building a solid and trustworthy long term relationship with their customers. In fact one of their main aims of Loft & Co is to make contemporary styled quality furniture accessible to everyone, especially young families and this is primarily why the Red Apple brand was chosen. The Sales Manager Janet who has over 23 years of experience in the furniture industry was keen to point out that, “Many customers prefer this brand not only for quality and affordability, but also because it is flexible and the furniture can be arranged in different ways, to suit different spaces and needs.” She smiled when she added, “Being in this industry for so many years I have built up good customer relationships with many families – parents, children and now their grandchildren.



My staff and I are always on hand to give advice and to guide customers. They should feel free to ask us any questions about the furniture. In some instances people have room dimensions and are not sure what type of furnishings will be suitable, we are able to offer them a range of practical and decorative options. We also offer a door to door or start to finish service to make sure that our customers are completely satisfied with their purchases. We are determined to continue providing superior service at Loft & Co”


This article was published in the November 2015 issue of Inspire Living Magazine. Download it here!